Burger King Names Latino Ad Firm: Burger...

Burger King Names Latino Ad Firm: Burger King Corp. has named a new Latino ad firm to create ads for its Spanish-speaking customers. A San Antonio agency, Sosa & Associates, will handle the $3-million business. One of Burger King’s New York ad firms, D’Arcy Masius Benton & Bowles, has purchased a 49% interest in Sosa. Burger King’s Latino ad business was formerly handled by Castor GS&B; Advertising, also a Latino firm.