SPEND OR SAVE? The ups and downs...
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SPEND OR SAVE? The ups and downs of consumer confidence can be seen at the sales counters, says Lesly Martin, marketing director of Irvine-based Wet Seal Inc. . . . January sales of young women’s clothing were terrible, Martin says, but in February “a lot of people felt we had a handle on the war.” Last month and this one there’s been a “slight uptick” in sales.
Mixed Feelings
Orange County residents were asked if they feel better or worse off financially than one year ago.
November-December
Better Off: 39%
Same: 36%
Worse Off: 23%
Don’t Know: 2%
January-February
Better Off: 45%
Same: 25%
Worse Off: 29%
Don’t Know: 1%
Source: Times Marketing Research Dept.
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