Verizon Will Bundle Phone, Internet Services
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Verizon Communications Inc. will combine local, long-distance and wireless calling with high-speed Internet access on one bill to try to stem customer losses and increase sales, which fell last quarter for the first time.
The discounted offer initially will be available to consumers in Boston and New York state. It will be sold in New Jersey and Pennsylvania starting next month and to all of Verizon’s U.S. customers--including those in California--early in the second quarter of 2003.
The plan will boost sales by $500 million to $1 billion over five to six years, Verizon Chief Marketing Officer Maura Breen said at a news conference in Washington. It also will lower costs, she said without being more specific.
Verizon shares fell 28 cents, to $29.87, on the New York Stock Exchange.
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