Microsoft’s MSN Focuses on Broadband

Microsoft Corp.’s MSN Internet arm is seeking users of high-speed services rather than competing with America Online for the slower but larger dial-up access business.

After launching a $300-million marketing campaign last year to promote its Internet service and take market share from AOL, a unit of AOL Time Warner Inc., MSN is shifting its focus to the fast-growing high-speed, or broadband, market.

Shares of Redmond, Wash.-based Microsoft rose 11 cents to $26.04 on Nasdaq.