It’s a Compliment to Be Off Advertisers’ Radar
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Regarding “It’s Out With the Old as CBS Cancels 4 Shows,” (May 19):
As one who is well beyond advertisers’ desired demographic, CBS’ moves to drop their quality shows are taken more as a compliment than age discrimination.
Advertisers desire careless spenders. To those of us with kids grown and established, homes paid for and a little security, the fact that advertisers don’t consider us sucker bait is a tribute.
But where are the quality shows going to come from? Certainly not the networks. Two of the canceled shows were the only things we watched on CBS.
Isn’t it ironic that Leslie Moonves is too old and too smart to be a desired viewer by the network he runs?
David Mathews
Downey
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